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The site location.fortierauto.com has the following in the web page, "Location Fortier, entreprise de location qui offre des prix corporatifs sur toutes les marques et les modèles de véhicules." I noticed that the website also stated " Location Fortier offre un programme de location à kilométrage illimité aux particuliers et aux clients commerciaux." They also stated " Grâce à son service de Location sur mesure , Location Fortier pourra offrir un plan de location adapté à vos besoins, peu importe lutilisation de votre véhicule. Expert en location avec kilométrage illimité. Service clé en main, on s occupe de tout." The meta header had Fortier Auto as the first keyword. This keyword was followed by Anjou, Québec, and Canada which isn't as important as Fortier Auto. The other words the site used was canadien. Ford is also included but will not be seen by search engines.